Most AI tools sell for 2–5× what they're worth. The ones that sell for 10–20× have one thing in common: they were graded and positioned before going to market. Here's the process.
The gap between what founders ask and what buyers pay comes down to one thing: documentation.
5 dimensions. 0–100 score. The grade tells you your multiple before you go to market.
A score is an assessment, not a guarantee of valuation, buyer interest, or sale.
The process that gets 10–20× multiples instead of 2–5×.
Submit your tool at aiasset.market/#preview-grade. Takes 5 minutes. You'll get a 0–100 score across 5 dimensions. The grade tells you your current market multiple and exactly what's holding it down.
Projects below Asset Candidate usually need better evidence, documentation, credential separation, or a clearer operating history. The report identifies the highest-impact gaps.
Once the evidence and handoff are credible, prepare the operating documents, access map, financial proof, risks, and transfer terms a buyer would need to review.
We make direct email introductions between you and matched buyers. You negotiate directly. No auction, no public listing, no bidding war. Just a warm intro to a buyer who already said yes to your asset type.
We stay available as a resource throughout the deal. Our fee is 5–10% of the transaction — and only if a deal closes. If the intro doesn't lead to a deal, you owe us nothing.
Where most AI tools get listed vs. where they actually sell.
For AI tools in the $5k–$100k range.
| Platform | Grade/Signal | Buyer type | Fee |
|---|---|---|---|
| AIAsset.Market | 5-dimension AI Asset Score (free) | Operators, builders, acquirers | 5–10% on close |
| Acquire.com | Basic metrics only | PE, search funds, brokers | 4–15% + listing fee |
| Flippa | Verified revenue badge | Individual buyers, flippers | 10–15% + listing fee |
| MicroAcquire (Acquire) | None — self-reported | Broad, many tire-kickers | Paid subscription required |
| Cold outreach / X | None | Unknown | "Free" but takes months |
Our edge: we work exclusively with AI-native tools and have operators who can't find what they need on traditional M&A platforms. They pre-register briefs with us and we match when a graded tool fits.
Any AI-powered product with at least one paying customer or 100 active users.
Subscription products with an AI core — not just an AI widget. If removing the AI makes the product stop working, it qualifies.
n8n, Make, Zapier workflows. LangChain pipelines. Custom Python automations with external clients. Any AI system that runs without the user present.
AI-generated or AI-curated publications with real subscribers. The content system must be documented and reproducible by a new operator.
A tuned interface around an LLM for a specific use case. Valuable when the prompt engineering is non-obvious and the user base is established.
Bubble, Webflow, Glide, or other no-code platforms with an AI integration. Highly transferable — no developer needed for handoff.
Trained models, fine-tuned LLMs, curated datasets, or AI persona systems with documented performance and a clear deployment path.
Yes. Pre-revenue tools are graded and listed. They score lower on criterion 3 (Revenue Proof) but can still reach B grade and attract operators who want revenue share rather than a flat acquisition. A tool with 200 active free users and a clear monetization path is sellable.
No hard minimum. Even $300/month with 3 months of Stripe history beats "we have 10 verbal commitments." The grade rewards documented proof — not scale. We've graded a $400 MRR tool that scored higher than a $3k MRR tool because the documentation was better.
No. The AI Asset Score is free. We charge only if we broker a transaction — 5% for deals under $50k, 10% for deals above. If no deal closes, you pay nothing.
Timing depends on evidence quality, buyer interest, due diligence, and transfer complexity. An AI Asset Score does not guarantee an introduction or sale.
Yes to both. Full acquisition, partial stake, and operator matching are all options. Operator deals are especially common for tools with 100–1000 users that haven't monetized yet — the operator runs and grows the tool in exchange for a revenue share.
Less than you think. Buyers care about what the tool does, not how the code is written — unless the buyer needs to extend it. What matters: it runs reliably without you, and someone can understand what it does from the outside. Clean docs beat clean code every time in the $5k–$30k range.
5 minutes to submit. Get your AI Asset Score. If you score well, we'll make buyer introductions. If not, you'll know exactly what to fix.